Get more bang for your buck by sharing your content in different ways to reach a wider audience. In today’s fast-paced digital world, leveraging your existing content in new and innovative ways means you can extend its lifespan and drive more value from it. It’s a no brainer!
In this blog, we’ll explore six powerful strategies to repurpose your content that can help you get the most out of your content efforts.
Transform blog posts into infographics
One of the most effective ways to repurpose your content is by turning detailed blog posts into visually appealing infographics. Infographics can break down complex information into digestible, shareable visuals that are perfect for social media and other platforms. Tools like Canva can help you create impressive infographics from your written content.
Convert blog content into video
Videos are a dynamic way to reach audiences who prefer visual and auditory learning. You can repurpose your content(blog) into engaging videos that summarise key points or provide a tutorial based on the original post.
Or, you can create an authentic and personal video by simply filming a piece to camera on your phone. You could talk through your main highlights, and post via your chosen social media platform.
Create social media posts from blog highlights
Extract key quotes, statistics, or takeaways from your blog posts and turn them into social media posts. This method allows you to share valuable content snippets with your followers, driving traffic back to the full article. Use URL shorteners like Bitly to make the links more user-friendly.
Tip! Ensure you optimise for each social media platform. Adjust the content and format of your posts. For example, use hashtags on Instagram and create longer-form content for LinkedIn. Take advantage of platform-specific features such as stories on Instagram and Facebook.
Compile content into e-books or guides
Gather related blog posts, articles, or case studies and compile them into an e-book or a downloadable guide. This approach provides additional value to your audience and can be used as a lead magnet to grow your email list.
Develop email newsletters from blog content
Repurpose your blog content into engaging email newsletters that highlight recent posts, updates, or insights. This keeps your subscribers informed and drives traffic to your website. Tools like Mailchimp can assist in creating and managing your email campaigns.
Update and repost evergreen content
Evergreen content is timeless and can be updated with new information, insights, or examples. Reposting updated versions of your evergreen content helps keep it relevant and can attract new readers who may have missed it the first time.
It could be as simple as ensuring data, statistics or research mentioned in previous content is up-to-date. This not only gives you new content but helps you maintain credibility.
Or, you could reevaluate and update keywords to align with current search trends. Use SEO tools Google Keywords Planner or SEMRUSH to identify new keywords that may drive more traffic.
Work smarter, not harder – start repurposing your content today!
Content repurposing is a powerful strategy that helps you maximise the value of your existing content and reach new audiences. By transforming blog posts into different formats, creating social media snippets, or compiling content into e-books, you can ensure that your valuable insights continue to engage and inform – and ultimately, drive greater results for your marketing goals.
For more tips on effective content strategies, contact us at Holmes.
