A complete guide to increase your business revenue through Pinterest ads
Are you looking for ways to start digital marketing to help boost your sales?
Social media marketing will be your best bet. You can reach millions of users to:
- promote your business
- showcase your products, and
- grow a community of like minded users who can become lifetime customers for your products.
All of this will ultimately get you to your end goal… sales growth.
But social media is a minefield, where do I start?
Given all the options these days, it can quickly become a nightmare knowing which is the best platform to advertise your business.
While it’s good to understand your brand voice and target audience before going in, Pinterest ads is one option you shouldn’t overlook.
3 reasons to get started with Pinterest ads
Get your products in front of audiences who want it the most
Pinterest is rapidly growing its user base in Australia, with 5.3 million Australians accessing the platform in early 2024 (datareportal.com). This means that your ads could potentially be seen by over 20% of the Australian population, increasing your brand visibility.
If you believe it’s just a platform for millennial women, think again. A report by Ipsos Iris states that Gen Z is 47% of the user base in Australia. By now, it’s fair to assume that Pinterest ads can get the right set of eyeballs to your products. The platform offers a wide range of audience targeting options. As a bonus, you can also target users with highly searched keywords that are relevant to your product offerings. Here are some of the Pinterest targeting options which can help you reach your customers precisely:
- Demographics: Select the region, gender and age group of your target audience.
- Interests: Select the categories your audience is interested in. For example, if you’re a jewellery brand, your audience will likely be looking into categories like fashion.
- Audience lists: Build audiences from your customer lists, website visitors, or people who have already engaged with your content on Pinterest.
- Actalike audience:Reach new users who behave similarly to some of your existing audiences.
- Keywords: Keyword targeting is all about picking the right words or phrases that your audience is searching for. Your ads will show up based on the search terms and keywords you select. Pinterest suggests using at least 25 relevant keywords for each ad to get the best results.
Pinterest ads are trusted more by users
Pinterest resembles the function of a search engine more than a social network, so a majority of users start their journey with searches as opposed to mindless scrolling. An average pinner in Australia types in at least eight searches per month, establishing intent to buy and over 90% of the results are unbranded, leaving a big opportunity gap that can be filled with your products’ ads that match the user’s search terms.
Pinterest is the ultimate platform for inspiration and aesthetics, making it one of the most trusted sites for product discovery. A staggering 83% of weekly Pinners have bought something after seeing branded content on Pinterest last year (Charle agency) and these results will continue to climb with an ever growing platform adoption among users in Australia.
A rapid rise in advertising revenue
Pinterest ad revenue is forecasted to cross $4.1 billion in 2025 (advanced television). It’s grown consistently since 2021. If you’re still on the fence about investing in Pinterest ads for your next marketing campaign, this figure makes a compelling case for how more and more brands are joining the platform’s ad manager to grow their marketing objectives.
If you’re concerned that Pinterest may be a costlier platform, that’s not the case. The same advertising cost generates comparable results on Pinterest as any other platform, depending on the type of product or service. In fact, the life of a Pin is longer than a social media post and will result in higher engagement by lasting on the user’s home and search feeds. Pinterest users save more than 1.5 billion pins each.
week,(sproutsocial) proving that brand pins can create a lasting impression that can benefit your brand at any point in the future too.
The results are in: advertising on Pinterest will boost your business by driving up revenue and leads. Dive into the platform’s ad manager today or contact us to get started on your digital growth journey.
How brands like yours skyrocketed their sales growth with Pinterest
Castlery smashes ROAS with shopping ads
The modern and contemporary Australian furniture retailer Casterly boosted its return on ad spend (ROAS) by 36% when it added Pinterest to its marketing mix (Pinterest success story).
similar test for your brand by selecting different placements and audience targeting and comparing results.
Huggies Australia unlocks the shortcut to an epic ROI
Like children’s fashion and personal finance. By connecting with parents during important life moments, they saw amazing results—like a 66% higher video completion rate and a fourfold boost in brand favorability. The strategy focused on emotional, educational content that really hit home.
Our team of experts here at Holmes can help your brand be the next Pinterest success story. But, if you want to give it a shot yourself and see how it impacts your business, follow the simple steps below to build your first Pinterest campaign.
Kick off your first Pinterest campaign with these 7 easy steps
Determine your business goals and align it with your Pinterest ads objectives
The first step to unlock great results from a marketing campaign is to list what you want to achieve the most. It can be anything from getting more users aware of your business or visiting your website to getting higher sales or more leads. It’s important to be sure about what you want to achieve through your ads as it informs how you build your marketing campaign on Pinterest.
Decide your Pinterest ad budget and campaign period
Once you’ve nailed down your campaign goal, the next move is figuring out your budget. If you’re a small business or new to social campaigns, it’s smart to start slow to gauge what you’ll need.
Your budget will also dictate how many campaigns you can run at once. Running three simultaneously—awareness, traffic, and conversion—is ideal to give your audience the full picture. Once you see some results, check your cost metrics and adjust your spending to boost performance where needed.
Build customer personas for who sees your ads
Think of the customers’ demographics, interests and behaviours that buy the most of your products. Take inspiration and build out your ideal customer persona to replicate on your Pinterest ads manager. This activity will ensure that you spend your budgets efficiently by showing your ads to users who are most likely to buy from you.
Design some phenomenal visuals
Now that you know your objective and ideal customers, start creating some designs for your ads. This is the stage where you can experiment and be creative, keeping in mind what your users would want to know about your product and what will make them take action.
There are many ad formats available on Pinterest like a static pin, carousels, video pins and more. When you create your ad designs and ad copy, be sure of what sort of creatives are acceptable. Pinterest has a handy ad resource guide to get you started.
Create a Pinterest business account
The next thing you’ll need to do is create a free business account on Pinterest. This gives you access to its advertising platform and other useful tools like audience insights and analytics.
You’ll need to sign up using an email account, describe your business and enable advertising for your business. Next, you set up the Pinterest tag on your website or ask your developer to do it for you. If you have an e-commerce website, your store will most likely have an integration available to set up the tag. Once done, you can start creating your first campaign!
Start your first campaign
If you’ve done all of the above, setting up your first campaign is going to be a cakewalk! Access your ad manager from your business account and click create. Follow the prompts on your campaign set up and fill in the budgets, campaign period, and targeting. Finally, upload creatives and publish the campaign. Your ads will start running in a couple of hours on Pinterest.
Test and learn continuously
Now that you’ve published your campaign, track your progress on a regular basis. Once a day is a good frequency to check-in. Look for your key metrics that align with your business goals like impressions, engagement and conversions. A steady growth is a good sign that the campaigns are performing well.
Expert hacks to boost your user experience
Once you’ve run your campaigns for a couple of weeks and you feel like you’re getting the hang of it, go a step further and experiment with platform specific features to really wow your audience. These bonus features will improve engagement and leave a lasting impression, building brand preference and recall.
- Direct links: Add direct links to your ad, these will take the user directly to your website in one click, reducing the friction and making it easier for the user to take action.
- Shopping ads: People are 80% more likely to spend on shopping from Pinterest ads than any other platform (Pinterest Business). Take advantage of this opportunity and set up shopping ads for your products, making it a simple but engaging experience for your user.
- Collection ads: Collection ads expand into a full screen experience, offering multiple sitelinks. They give the user options to click into and find more information or shop from, making the experience more convenient and easier to navigate.
- Keyword targeting:People use Pinterest to discover new products and gather inspiration. By adding keyword targeting to your ads, you can ensure they show up in relevant searches, reaching users who are already looking for similar products. This helps connect your brand with an audience that’s ready to engage.
Get started today and add Pinterest into your marketing mix
Your business has a great shot at boosting sales by tapping into Pinterest ads, and after this blog, you’re ready to roll. So go ahead, dive into Pinterest ads and watch your business soar with amazing results. If you’re overwhelmed with a long list of things you have to take care of as a business owner, you can rely on our expert team for your marketing needs. Reach out to us and we’ll take it from there.