AFL Membership — National Membership Sales
Key Insight
Intent surges around key fixture moments (season launch, blockbusters, finals). Conversion occurs on a partner checkout (e.g., Ticketek), so upper‑funnel influence must be connected to last‑click sales.
Strategy
Full‑funnel plan: Google Performance Max for demand capture + brand/club terms, META for prospecting/retargeting, and TikTok for reach bursts. Creative mapped to club loyalty, benefits (seating, access, exclusives), and urgency (round countdowns). Implement partner checkout attribution to close the loop.
Channels & Tech
Google PMAX/Search, META, TikTok, remarketing; deep‑linked landing flows; GA4 eventing; partner checkout tracking & dashboards.
Creative Highlights
Club‑specific variants, countdowns to key rounds, membership tier comparisons, fan social proof.
Outcomes / Impact
Higher add‑to‑cart and purchases during burst windows; improved visibility of paid influence on partner‑hosted checkout conversions.
Task
Drive membership purchases and renewals across clubs, aligned to fixtures and season phases
We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.
