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Case Studies

Live Wire Park — Adventure Attraction

Live Wire Park — Adventure Attraction

Lead Generation Marketing Paid Media Marketing
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AFL Membership — National Membership Sales

AFL Membership — National Membership Sales

Lead Generation Marketing Media Buying Paid Media Marketing
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Davani Home — eCommerce (US Launch)

Davani Home — eCommerce (US Launch)

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MyHardies Digital Platform (Development Focus)

MyHardies Digital Platform (Development Focus)

Development Marketing UI/UX
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Highfields

Highfields

Lead Generation
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SilverCross

SilverCross

Paid Media Marketing
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Montana Kilmore

Montana Kilmore

Paid Media Marketing
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James Hardie

James Hardie

Organic Marketing Paid Media Marketing
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MachMotion — CNC Retrofits (Lead Gen)

MachMotion — CNC Retrofits (Lead Gen)

Lead Generation Marketing Media Buying Paid Media Marketing
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MachLabs — Brand System & GTM

MachLabs — Brand System & GTM

Brand Development Brand Strategy Marketing
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Marvel Stadium — Medallion Club

Marvel Stadium — Medallion Club

Lead Generation Marketing Paid Media Marketing
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Urban Alley Brewery — Chadstone Launch

Urban Alley Brewery — Chadstone Launch

Lead Generation Marketing Media Buying Paid Media Marketing
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R.Iconic — Apartments

R.Iconic — Apartments

Lead Generation Marketing Paid Media Marketing
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A-Esque — Luxury eCommerce

A-Esque — Luxury eCommerce

Lead Generation Marketing Media Buying Paid Media Marketing
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HDS (Home Delivery Services) — SEO

HDS (Home Delivery Services) — SEO

Organic Marketing
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The Davani Group — Website & SEO (Corporate)

The Davani Group — Website & SEO (Corporate)

Development Marketing Organic Marketing
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CTS — Brand Voice & About

CTS — Brand Voice & About

Marketing
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James Hardie × Nine — The Block

James Hardie × Nine — The Block

Marketing Media Buying Paid Media Marketing
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Lead Generation Marketing Paid Media Marketing

Live Wire Park — Adventure Attraction

Key Insight Demand is highly seasonal and weather‑sensitive; families and group segments discover experiences socially first, then search generically before brand terms. Strategy Full‑funnel…

  • Strategy

    Lead Generation, Paid Media Marketing & Marketing

  • Design

    Lead Generation, Paid Media Marketing, Marketing

  • Client

    Live Wire Park

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Lead Generation Marketing Media Buying Paid Media Marketing

AFL Membership — National Membership Sales

Key Insight Intent surges around key fixture moments (season launch, blockbusters, finals). Conversion occurs on a partner checkout (e.g., Ticketek), so upper‑funnel influence must…

  • Strategy

    Lead Generation, Paid Media Marketing, Media Buying & Marketing

  • Design

    Lead Generation, Paid Media Marketing, Media Buying, Marketing

  • Client

    AFL

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Davani Home — eCommerce (US Launch)

Key Insight Personas (Homeowners, Designers, Builders/Architects, Collectors) demand distinct creative and funnel sequencing; MER and LTV drive pacing. Strategy Paid mix across Google +…

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Development Marketing UI/UX

MyHardies Digital Platform (Development Focus)

Key Insight A modular platform with clear content architecture and analytics enables both brand experience and performance outcomes. Scope / Strategy Platform support and…

  • Strategy

    UI/UX, Development & Marketing

  • Design

    UI/UX, Development, Marketing

  • Client

    James Hardie

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Lead Generation
June 3, 2023

Highfields

A new property development in the regional Drouin with the objective of creating brand awareness and recall among potential local buyers before the brand’s…

  • Strategy

    Paid Media Marketing, Organic Marketing & Social Media

  • Design

    Lead Generation

  • Client

    Highfields

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Paid Media Marketing
June 3, 2019

SilverCross

To establish Silvercross in the Australian market and build brand reputation, put the product front of mind and part of selection choice for pram…

  • Strategy

    Paid & Owned Meida

  • Design

    Awareness Campaign

  • Client

    SilverCross

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Paid Media Marketing

Montana Kilmore

New property development consisting of house and land opportunities in Kilmore, the objective was to increase enquiries for the sales pipeline. Introduce Kilmore to…

  • Strategy

    Paid Media

  • Design

    Keyword & Search Campaign

  • Client

    Montana Kilmore

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Organic Marketing Paid Media Marketing

James Hardie

As a brand James Hardie are becoming established in Modern Design and Versatility. There is a gap in being a supporting role that can…

  • Strategy

    Paid Media Marketing, Organic Marketing

  • Design

    Omni-Channel Campaign

  • Client

    James Hardie

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Lead Generation Marketing Media Buying Paid Media Marketing

MachMotion — CNC Retrofits (Lead Gen)

Key Insight Intent search alone underperformed because prospects were primarily in discovery (they knew issues were coming but didn’t know where to start). Brand…

  • Strategy

    Lead Generation, Paid Media Marketing, Media Buying & Marketing

  • Design

    Lead Generation, Paid Media Marketing, Media Buying, Marketing

  • Client

    MachMotion

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Brand Development Brand Strategy Marketing

MachLabs — Brand System & GTM

Key Insight A unified parent brand (Mach) with clear sub‑brands reduces market confusion and enables scalable product naming and web IA. Strategy Brand hierarchy…

  • Strategy

    Marketing, Brand Development & Brand Strategy

  • Design

    Marketing, Brand Development, Brand Strategy,

  • Client

    MachLabs

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Lead Generation Marketing Paid Media Marketing

Marvel Stadium — Medallion Club

Key Insight Align ATL bursts and seasonality with high‑intent digital; measure influence across Google PMAX, META, TikTok and partner checkout. Strategy Multi‑channel plan with…

  • Strategy

    Lead Generation, Paid Media Marketing, Media Buying & Marketing

  • Design

    Lead Generation, Paid Media Marketing, Marketing

  • Client

    Marvel Stadium — Medallion Club

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Lead Generation Marketing Media Buying Paid Media Marketing
June 3, 2019

Urban Alley Brewery — Chadstone Launch

Key Insight Local workplace targeting around Chadstone + surrounding postcodes, combined with modern venue positioning, would drive corporate enquiries. Strategy META reach & lead…

  • Strategy

    Lead Generation, Paid Media Marketing, Media Buying & Marketing

  • Design

    Lead Generation, Paid Media Marketing, Media Buying, Marketing

  • Client

    Urban Alley Brewery

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Lead Generation Marketing Paid Media Marketing

R.Iconic — Apartments

Key Insight Speed to lead and CRM discipline (qualification, routing, dashboards) are decisive for high‑value property sales. Strategy META + Google demand gen; Salesforce…

  • Strategy

    Lead Generation, Paid Media Marketing & Marketing

  • Design

    Lead Generation, Paid Media Marketing, Marketing

  • Client

    R.Iconic

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Lead Generation Marketing Media Buying Paid Media Marketing

A-Esque — Luxury eCommerce

Key Insight Affinity, income and interest cohorts combined with craftsmanship storytelling outperform broad luxury targeting. Strategy Google (Search/Shopping/performance) + META prospecting/retargeting; value prop creative…

  • Strategy

    Lead Generation, Media Buying, Paid Media Marketing & Marketing

  • Design

    Lead Generation, Media Buying, Paid Media Marketing, Marketing

  • Client

    A-esque

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Organic Marketing

HDS (Home Delivery Services) — SEO

Key Insight Technical cleanliness + intent‑mapped IA/content + authority building create compounding gains in competitive service categories. Strategy Technical fixes, schema, Core Web Vitals…

  • Strategy

    Organic Marketing

  • Design

    Organic Marketing

  • Client

    HDS (Home Delivery Services)

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Development Marketing Organic Marketing

The Davani Group — Website & SEO (Corporate)

Key Insight Editorial case studies + technical SEO (CWV, schema, IA) build durable non‑brand visibility and authority. Strategy New site architecture, performance and schema…

  • Strategy

    Organic Marketing, Marketing & Development

  • Design

    Organic Marketing, Marketing, Development

  • Client

    Davani Group

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Marketing

CTS — Brand Voice & About

Key Insight Simple, corporate‑modern voice elevates trust and supports enterprise sales. Strategy Positioning statement, value props, About page system, tone/voice guide. Channels & Tech…

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    UI/UX Design, Art Direction

  • Client

    Crossroads Traffic Solutions

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Marketing Media Buying Paid Media Marketing

James Hardie × Nine — The Block

Key Insight High‑visibility TV integrations compound when paired with rigorous digital testing and clear brand‑to‑demand pathways. Strategy Integrated media plan; search/social amplification; audience testing;…

  • Strategy

    Media Buying, Paid Media Marketing & Marketing

  • Design

    Media Buying, Paid Media Marketing, Marketing

  • Client

    James Hardie

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