James Hardie × Nine — The Block

Key Insight
High‑visibility TV integrations compound when paired with rigorous digital testing and clear brand‑to‑demand pathways.

Strategy
Integrated media plan; search/social amplification; audience testing; creative variants; measurement framework.

Channels & Tech
TV integrations, social, search; dashboards & test‑and‑learn cadence.

Creative Highlights
On‑show product moments and contextual cut‑downs.

Outcomes / Impact
Strengthened awareness and consideration with measurable digital lift.

Task

Unite ATL integrations with a performance digital backbone

  • Strategy

    Media Buying, Paid Media Marketing & Marketing

  • Design

    Media Buying, Paid Media Marketing, Marketing

  • Client

    James Hardie

Let's Collaborate

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We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.

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