Lead Generation Marketing Media Buying Paid Media Marketing June 3, 2019

Urban Alley Brewery — Chadstone Launch

Key Insight
Local workplace targeting around Chadstone + surrounding postcodes, combined with modern venue positioning, would drive corporate enquiries.

Strategy
META reach & lead ads, Google demand capture, corporate persona messaging, geo/workplace targeting, sales enablement collateral.

Channels & Tech
META, Google Ads, landing forms/CRM handoff.

Creative Highlights
Venue visuals (indoor/outdoor), capacity cues, corporate hosting value props.

Outcomes / Impact
Robust enquiry flow pre‑opening; sustained awareness in catchment.

Task

Fill the functions pipeline pre opening and in early weeks

  • Strategy

    Lead Generation, Paid Media Marketing, Media Buying & Marketing

  • Design

    Lead Generation, Paid Media Marketing, Media Buying, Marketing

  • Client

    Urban Alley Brewery

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