Highfields
A new property development in the regional Drouin with the objective of creating brand awareness and recall among potential local buyers before the brand’s hard launch in October.Specifically, the client wanted to reach maximum potential buyers in the local state with a clear message about “why to buy land with Highfields Drouin” and start generating interest in 2 months.The interest acquired in the market was also sense- checked by the total number of contactable leads generated through marketing campaigns from platform enquiries.
Strategically implemented campaigns focused on-gaining maximum visibility and engagement by leveraging multiple digital touch points – Facebook,Instagram, Google search & popular property listing websites.
Built a campaign journey that the audience become an integral part of, by showcasing them ads with a progressive story line – going from epic visuals of the local wineries and cafe’s to positioning Highfields Drouin as the best place to grow a family with fun parks and beautiful outdoors.
Task
Built a customer journey with awarenessaboutthe brand and region as starting point, andachieved: Audience reach over 400K in two months, a 200% increase on the set objectives. Progressed the campaign journey to the bestplace to live life larger with your close ones,gaining the following results. 257 enquiries about the available landofferings, a 30% increase on the setobjectives. A 15% increase in website users every monthsince launch of the campaigns
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