James Hardie

As a brand James Hardie are becoming established in Modern Design and Versatility. There is a gap in being a supporting role that can provide the homeowner and trade professionals with the desire, visual language, articulation, and tools to be able to Build a Modern Life.

The media success will be measured from the connectivity of all the stakeholder across the journey of building a modern home with James Hardie cladding solutions.

This was achieved via a targeted and considered approach of our media plans. To deliver a more efficient and effective media campaign we harmonise a single minded awareness creative to leverage mass media channels across all stakeholders. While conversion creative to utilize every stakeholder targeted media.