MachMotion — CNC Retrofits (Lead Gen)

Key Insight
Intent search alone underperformed because prospects were primarily in discovery (they knew issues were coming but didn’t know where to start). Brand awareness was lower than assumed, limiting search conversion.

Strategy
Build a full‑funnel system: Discovery (META) → Consideration (education assets) → Enquiry (high‑intent search forms); strengthen brand presence and proof (case content, social validation). Implement multi‑touch attribution to balance discovery and demand‑capture budgets.

Channels & Tech
Google Ads, Microsoft Advertising (Bing), META; landing pages; analytics & attribution (GA4 / ad platforms).

Creative Highlights
Explainers on retrofit pathways, before/after value stories, and credibility signals drawn from completed projects.

Outcomes / Impact
Enquiries scaled from ~40/month to ~50–60/week, enabling record sales months and faster sales velocity.