Montana Kilmore
New property development consisting of house and land opportunities in Kilmore, the objective was to increase enquiries for the sales pipeline. Introduce Kilmore to property buys educating the market on the opportunities in buying in the suburb.
Built out a structured digital campaign that focused on lead generation, ensuring funnel pipeline is being filled on a daily basis with leads that are contactable and able to go into a nurturing program.
Task
Executed a digital campaign structure with the focus being lead generation. Using owned channels like blogs, built out the educational pieces to drive tra!c to. A solid keyword and search campaign to capture users through their research phase while social to capture users through their conversation and enquiry stages. Successfully been able to deliver record weeks in lead generation across the consideration and conversion layers, supporting the Sales Teams with top of funnel enquiries for nurturing. Using Sales Teams insights data to further refine targeting to increase quality of leads which showed increase in overall sales at the development.
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