SilverCross
To establish Silvercross in the Australian market and build brand reputation, put the product front of mind and part of selection choice for pram purchase.
eCommerce approach building out campaigns that lead to direct sales. Using shop elements across Socials and Google that feed direct sales into the pipeline.
Task
Delivered over 8:1 ROAS per month on average across Social and Google search with sales weekends and promotional months seeing this increase to 24:1 in some months. Successfully been able to increase awareness of the product while delivering on sales to support ROAS requirements. Increase of awareness and sales helped contribute the brand and product being able to gain huge floor space at well know Australia stores nationally due to popularity.
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